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Sales
is not as simple as it used to
be... |
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Globally,
both consumption habits and food retailing
trends are changing.
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The grocery retailing sector is
concentrating. Individual
retailers are gaining power
through aggressive growth
agendas and acquisition programmes. Those
retailers driving the in-home channels
are becoming bigger, stronger and more
sophisticated. This results in
less ‘choice’ for suppliers and an increased
pressure on trade investment and selling
skills. |
At the
same time, consumers are increasingly
looking to the 'out-of-home' channels
for their consumption needs and wants.
Channels which traditionally suppliers
have not always managed well. On top of
this, the rise of the so-called 'modern'
trade across the globe has meant a loss
of focus by many suppliers for the still
lucrative 'traditional' trade.
These
trends create unique challenges to the
Sales function.
How do
you
transform the 'traditional' sales
function into a
higher-skilled, pro-active and even
‘strategic’ unit,
capable of truly
managing profitable demand?
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AdSentio is focused on
transforming
your Sales function... |
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At AdSentio, we see our role as
change partners. We work with
you to understand and realise
the change needed to transform
your Sales unit into the
function you need it to be. A
function capable of answering
these questions;
"How do we handle strong,
sophisticated
customers?"
"What are our
best investment options?"
"How can we
more closely align the Marketing
& Sales teams?"
"Are we
getting the most out of our
Field resources & investment?"
"Which
channels will be the most
important for us in future?"
"How do we achieve consistent commercial
performance?"
AdSentio
Management Consultants help you tackle
these challenges to arrive
at a stronger, more
competitive Sales function
[Click
here]
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AdSentio
Management Consultants are... |
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A team of consumer goods
industry specialists with experience
in Buying, Marketing & Sales.
Collectively we have over 150 years
experience in Fast Moving Consumer
Goods within Retailing &
Manufacturing.
As individuals, we have worked with
Marketing & Sales organisations
across the globe, including…
Australia, UK, Canada, China, New
Zealand, Malaysia, Thailand,
Philippines, Mexico, Pakistan,
Brazil, Chile, Portugal, France,
India, Germany, Czech Republic,
Russia.
AdSentio focus on embedding integrated,
best-in-class processes, tools &
capabilities, customised to our
client's business needs & commercial
environment. We
work with Manufacturing companies in
Fast Moving Consumer Goods as well
as other related industries.
We are
based in Sydney (Australia) with
team members located in Asia & operate in all
regions of the globe.
AdSentio
Management Consultants provide services across
Benchmarking, Consulting and Training to help
you achieve Sales and Profit growth
[Click here]
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