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Benchmarking - the confidence of an in-depth, objective analysis  

Consulting- our expertise, focus and speed, applied to your change needs  

Training - specialised program for Trade Marketing & Channel Development    


  Coming Soon

At last, an on-line Strategic Customer Management tool that clearly identifies the big customer opportunities 

 

 

 

 

 


 
How does your Sales group compare to industry best?
 
 
Getting the complete picture is not always easy...

As a Sales Leader, seeing how things work at 'grass-roots' level in your organisation is a challenge. You don't have the time to spend observing all the activities and interactions that go on in your Sales group. It's also hard for you to get an objective view of what's happening - you don't always hear the not-so-good news.

You're the boss - people tell you what they think you want to hear!

As a consequence of seniority, it's often difficult for Sales leaders to have a 'complete' picture their organisation's state of 'health'.  Separating cause from effect is not easy. You know where it 'hurts' or where the next challenge is, but can you see how to get there and the related issues you will need to address along the way?

AdSentio's 'LifeBlood' Sales Organisation Review...

The AdSentio 'LifeBlood' Sales Organisation Review provides a capability assessment across 2 key dimensions encompassing all elements of Selling and the Sales organisation.

AdSentio's 'LifeBlood' Sales Review

Sales Processes

Organisational 'Mechanics'

  • Category Strategy (input)

  • Marketing & Sales Planning

  • Channel Development

  • Customer Management

  • POP Planning

  • Distributor Development

  • Trade Investment Control

  • Field Sales Strategy & Planning

  • Application of Sales Processes

  • Roles & Responsibilities

  • KPIs 

  • Data & Tools

  • Skills & Knowledge

  • Culture

  • Values

 

'LifeBlood' reviews the Sales Processes evident in your organisation and compares them to a comprehensive standards list (48 individual standards) representing industry best-practice. We analyse the way your Sales group operates compared to these standards and assess how well the critical processes are supported by the Organisational 'Mechanics'.

The outcome of 'LifeBlood' is both a benchmarking to industry best as well as an assessment of overall Sales capability. We then use these results to identify areas of development opportunity and to provide you with a high-level 'Roadmap' for change.

From here the choice is yours. You can craft the details of the solution and Implementation Plan yourself, or alternatively we can continue working together and deliver these things with you.        (See Consulting page for further information)

The AdSentio 'LifeBlood' Sales Review delivers true visibility of your Sales group's capability and provides a clear path for taking your company's selling to the next level.

If you would like to learn more about how an AdSentio 'LifeBlood' Sales Review can improve your Sales organisation simply register your enquiry here [Click here]

 
 
 
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